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Blog Posts

Why Transparency Matters in Marketing

ooliganpress
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March 26, 2022
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Marketing
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No Comments

Consumers often choose companies that they can trust and that they feel connected to. Transparency goes a long way with current and future customers.

Tips on Pairing Fonts

ooliganpress
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March 26, 2022
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graphic design
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No Comments

Good typography can make anything look good, but it can be hard to successfully pair your fonts. Creating contrast is the key to good font pairing. You can achieve contrast in many ways, and it is a lot simpler than you think. Here are a few tips on how you can successfully pair fonts without needing a degree in graphic design.

The Magic of Portland’s Independent Publishing Resource Center

ooliganpress
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March 26, 2022
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Authors
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No Comments

For authors and artists who don’t have access to publishing technology or spaces to create, print, and publish their work, there are distinct barriers to doing what they love. However, there is an incredible nonprofit organization right here in Portland that seeks to break down these barriers and make publishing affordable and accessible to all.

Getting Published: The Magic of the First Page

ooliganpress
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March 26, 2022
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book
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No Comments

According to Michael Shymanski, one of Ooligan’s Acquisitions Managers, think of your first page as the reader’s initial impression, much like “meeting your friend’s spouse for the first time.” First impressions can be insignificant, even disastrous, or they can be absolute magic. If the magic is there, an editor will know it immediately.

FAULTLAND’s Digital Launch

ooliganpress
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March 26, 2022
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faultland
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On March 30, 2021, Ooligan Press launched Suzy Vitello’s debut adult novel, Faultland, with a virtual launch party that not only celebrated the book itself, but also it’s journey from an idea in Suzy’s mind to a beautiful novel that is already gaining wide acclaim. During the launch, Suzy answered questions, did a short reading from the novel, and engaged in an insightful conversation with fellow author and moderator for the evening, Monica Drake.

Creating Branding Strategies to Stand Out from the Crowd

ooliganpress
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March 26, 2022
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image
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No Comments

During discussions about branding strategies with my college peers, it is common to hear about the importance of searching for the value a reader is looking to find when they are browsing through books, and then focusing on producing manuscripts that target these values. This initiative probably works well when producing and marketing most products, but how effective could this strategy be in the book market?

Why Representation Matters: Symbolic Annihilation and Publishing

ooliganpress
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March 26, 2022
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Uncategorized
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No Comments

Numerous scholars have dedicated their careers to understanding why it is that people need to see themselves represented in stories, so a format like this one could never adequately address (or even summarize) the complexities of the problem at hand. But these complexities shouldn’t deter us from the conversation, so I want to offer an explanation for one aspect of this problem in the hope that it will help equip anyone in a position to address issues of equity with a cogent reason why we should be actively providing more representation in publishing. This reason is symbolic annihilation.

FROM KNOWLEDGE TO POWER: Spring Update

ooliganpress
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March 26, 2022
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Publishing
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No Comments

The aim for our social media promotion is to convey the book’s positive message towards advocacy, while also highlighting national environmental dates to create climate change awareness.