Artificial intelligence (AI) has been present in our lives for the past few years now. You can find it on social media, writing tools, and even in search engines. Its ever-looming presence begs the question: are we going to lose our jobs to AI?
One of the most important parts of the acquisitions process for a publisher is determining if a manuscript they are considering is likely to sell enough copies to make financial sense to publish. One of the ways publishers can determine audience interest is finding comparative titles, or comp titles. While a winning set of comp titles isn’t the secret to getting a book deal, understanding their function in publishing and having a few solid options will help any author seeking publication position their book effectively.
Recently, I embarked on a mission to sell foreign translation rights to Croatia for one of our upcoming releases Supersymmetry. What seemed like a straightforward task quickly turned into a deep and enlightening dive through the complex world of foreign rights management.
The press kit should give a grand overview of the book itself but in the most condensed way possible. It’s important to touch on themes and highlight the very best of the book and its author. These things all add up, and scoring reviews is great publicity for us and helps us sell more books.
Tabling at an event comes with all sorts of factors to consider, many that you need to get a head start on. Working with a new venue, however, is a whole different ball game. In starting fresh somewhere new, there’s only so much you can figure out in advance.
A majority of my position is digital collaboration: reviewing Marketing or Publicity documents for project teams, corresponding with Project Managers, or reaching outside Ooligan for various extracurricular publishing activities. Marketing and Publicity are actually two distinct departments at Ooligan Press. The role of Marketing and Publicity Manager is unique because it is one of the few positions that is currently combined; while the responsibilities vary, the skillset is similar.
An effective hook gives readers a taste of what the book is about and why they should read this particular book, as compared to any other book on the shelf. An effective hook might shock a reader or get them to ask questions, leaving them wanting more.
One of the most carefully considered decisions in the early stages of the publishing process is how to classify and categorize a book. These decisions are often the cornerstone of how a book finds its way home to readers who will most appreciate it. It’s a delicate balance between enticing readers to pick up just the book they’ve been waiting for, and gently signaling what readerships might not enjoy the book so that readers don’t end up feeling tricked into purchasing something that isn’t what they wanted.
Over the past several years, manga has been experiencing huge growth. One of the many reasons for its appeal is likely due to anime. While book to screen adaptations or screen to book projects aren’t uncommon in other genres, it’s far more common with manga and anime.
This fateful upheaval of the current social media landscape means big opportunities to innovate the book marketing mix. Publishers need to be proactive in forming strategies to reap the unique splendors of a new host of social media platforms, and one channel is especially promising: Geneva.