Marketing, Ooligan Press, Page 7

Book Marketing for Good: The Importance of Reaching a Young Adult Readership

As a culture, we are growing more inclusive every day, but not all young readers grow up in the same environment. Not every town offers good examples, not every family is understanding, and not every book teaches the same thing. When you’re marketing a novel to a young adult readership, it is important to understand that while the internet is a map to nearly every young reader, it can also be the thing that destroys a novel.

Rise in the Ranks with SEO Techniques

One of the best ways you can build your brand and put your book out there is through developing your website. This serves as a place where your readers can learn more about you and your book, locate you on social media, find promotional events, and more. But with over 3.5 billion Google searches made every day, how do you ensure your website stands out? Ooligan Press encourages authors to utilize search engine optimization (SEO) techniques to bump your site higher in the ranks. Continue reading for simple tips to help your book reach the peak of its potential!

Events and Outreach: What’s That?

Events and outreach: if you’re a new or prospective student of book publishing, chances are you’ve come across this term once or twice when looking into the program or researching the publishing industry in general. The term itself can be a bit vague, since it can encompass a lot of things. I didn’t know exactly what it was either when I first started at Ooligan. At the time, I knew it had something to do with a conference, and since I’m an avid convention goer, that was enough to hook me in. But once I started working with the team, I got a better sense of what it was, how important it was, and what it meant to be a part of it.

Writing Review Requests

Reviews are an important part of marketing a book, but how do you get those reviews?

7 Tips for Authors to Build Twitter Presence

There’s no doubt that the world of social media can be daunting for writers who want to establish that online presence many publishers push for, especially if the author has never had a social media account before. But there is no denying its necessity and value when it comes to reaching target audiences. Facebook, Instagram, and Twitter can all help you promote your blog and your books and can connect you with other people, but Twitter—in itself a form of microblogging—is a great way for writers to build an online presence and stay informed on trends in the industry.