Marketing plans are a foundational document that make sure the entire process of publishing a book is cohesive, intentional, and appropriate to the audience and the goals of the book. The marketing plan is referenced in almost every other stage of the publishing process, so we have to be careful and put a lot of thought into the decisions we make because mistakes could cascade throughout the process and cause problems later.
Sometimes a book moves through its journey from acquisition to publication quicker than the average two-year timeline, and in the case of our Multnomah County Library Writers Project titles, like the forthcoming The Blue Line Letters, we are on an expedited one-year publication cycle. As the book’s project manager, I’ll take you through what I have been working on with the project team in the first several months of its publication process and give you a glimpse into what comes next.
Thorn City is Ooligan Press’ forthcoming suspense/thriller title. Now that the developmental edit and title generation have been completed, the book is moving on to the next steps. During the Winter 2023 term, the heavy copyedit was sent to the author for review and the Thorn City team has been working on the persona exercise, marketing plan, and cover design brief.
We are so excited for Ooligan’s first translated anthology, the French Sci-Fi Project, to publish next Spring. In preparation for this exciting project, we thought it would be nice to […]
Ooligan Press is very excited to announce our newest title, tentatively called THE FRENCH SCI-FI PROJECT, publishing in Spring 2024! This book will be a collection of translated French science fiction short stories. These stories cover many topics ranging from language and technology to utopia and health in futuristic contexts.
Tribal Histories of the Willamette Valley will be an excellent resource for not only the everyday reader looking to educate themselves, but also in classrooms taking the very necessary time and space to learn about the peoples whose lands we now live on.
October 18 marked exactly four weeks until WHERE WE CALL HOME officially enters the world! I know you’ve all been champing at the bit to get your hands on Josephine Woolington’s poetic nonfiction essays and Ramon Shiloh’s beautifully crafted illustrations. Some lucky Pacific Northwesterners who went to Josephine’s first book-related event already have signed copies. I
This past winter was another busy term for the WHERE WE CALL HOME team! We recently received the full manuscript of the book, so our editorial department is working on copyedits while our designers get ready to create the galley of the book. As we enter publication year, the project team is hard at work making sure our sales and press materials are ready to be put out into the world.
We finally made it out of blurb season. Over the course of two months, we asked around thirty authors to write a blurb for LOVE, DANCE & EGG ROLLS. We received around ten responses, and out of those ten, five said yes. If this process taught our project team anything, it is that asking authors to say nice things about your book truly is an art.
Our team has started laying out our social media strategy document (SMSD) as well as our branding brief. The latter will inform our team on what themes and palettes to use in our social media collateral. Since we already have not only our cover but also a fully designed booklet, we have a lot of our branding cut out for us.