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Burning Pages: California Booksellers Respond to Wildfires

Since January 7, wildfires have devastated communities throughout southern California. In response, local organizations, businesses, and individuals have rallied to provide relief, offering everything from shelter to food and monetary donations to help restore the vitality of these communities. Amid this devastation, I’ve been particularly moved by the inspiring efforts of local libraries and booksellers to support their neighbors in need.

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The Marketing Plan: Setting Your Book Up for Success

Marketing plans are a foundational document that make sure the entire process of publishing a book is cohesive, intentional, and appropriate to the audience and the goals of the book. The marketing plan is referenced in almost every other stage of the publishing process, so we have to be careful and put a lot of thought into the decisions we make because mistakes could cascade throughout the process and cause problems later.