The Shelf Debate: How We Choose Your Book’s Forever Home
One of the most carefully considered decisions in the early stages of the publishing process is how to classify and categorize a book. These decisions are often the cornerstone of how a book finds its way home to readers who will most appreciate it. It’s a delicate balance between enticing readers to pick up just the book they’ve been waiting for, and gently signaling what readerships might not enjoy the book so that readers don’t end up feeling tricked into purchasing something that isn’t what they wanted.