As a team, we decided what we could design rather than making decisions from the top down, making sure that everyone’s opinions and ideas were considered. After great deliberation, we came up with designs that accurately captured our group’s imagination and vision, while also taking into consideration the novel, its themes, and thinking about our audience and what they would like as someone who would like this novel.
Marketing plans are a foundational document that make sure the entire process of publishing a book is cohesive, intentional, and appropriate to the audience and the goals of the book. The marketing plan is referenced in almost every other stage of the publishing process, so we have to be careful and put a lot of thought into the decisions we make because mistakes could cascade throughout the process and cause problems later.
Although I’ve been learning a lot about the different facets of publishing at Ooligan Press and in the Book Publishing Program, I wanted to learn more. So, when I heard the 2023 PubWest Conference was happening in Seattle, I jumped at the chance to attend.
Each of us puts our heart and soul into making the books we work on the best they can be and helping our authors have the best publishing experience possible.