An effective hook gives readers a taste of what the book is about and why they should read this particular book, as compared to any other book on the shelf. An effective hook might shock a reader or get them to ask questions, leaving them wanting more.
So, you wrote a killer query letter and submitted a proper proposal. You won over Acquisitions and we pitched your project to the press successfully, then we offered to publish your book: now what? For the sake of transparency and in an effort to demystify this crazy little thing called publishing, I humbly offer you an inside look at what you can expect when working with Ooligan Press.
So, you wrote a killer query letter and we requested a proposal package, but what does that mean? Before you go and resubmit the same query letter and call it your proposal (as MANY have done) think again!