Marketing plans are a foundational document that make sure the entire process of publishing a book is cohesive, intentional, and appropriate to the audience and the goals of the book. The marketing plan is referenced in almost every other stage of the publishing process, so we have to be careful and put a lot of thought into the decisions we make because mistakes could cascade throughout the process and cause problems later.
Rights holders, a term used to describe the person or publishing company with the rights to an audiobook, may choose one distributor over another for various reasons. It may be that the distributor offers the full production and distribution package, that their royalty rates are higher than those of their competitors, or that their audiobooks are accessible on different platforms than their competitors.
According to NPD Bookscan, it seems that being an LGBTQ+ book is a good thing right now, at least for sales. But what if, in some ways, those same labels are losing sales as well?
But the amount of holiday themed romance novels that are advertised through the last half of the year makes one wonder—does anyone read those books after the holiday season passes?