At Ooligan Press, we take branding seriously. We want everything we post to feel connected to the book, from the fonts we use to the colors that match the cover art. Having a consistent visual identity is key for helping readers easily recognize the book when they see it.
“In most of our lives, for most of our days—especially here in the rainy, gray Pacific Northwest—we are surrounded by neutral shades. These are important. They make up most of our color landscape. So why shouldn’t they make up more of our compositions as designers?”
Blogs were put on hold for about a year while the website was being updated. Since all of the managers in Ooligan Press are part of the book publishing master’s program at Portland State University, the life expectancy in any given position of the press is also about a year. That is to say, I had never even written a blog post for Ooligan Press when I was put in charge of managing them. But that’s ok. As someone smart once said, “Confusion is a Learning State.” I learned how to manage blogs, and I can teach you as well.
It’s important to be well-rounded in the industry, so—through trial and error—I have gained knowledge that has helped me become a designer when I have never been one before! Through my few short months of being at Ooligan Press, I have learned some tips and tricks that have helped me become a better designer.
This fateful upheaval of the current social media landscape means big opportunities to innovate the book marketing mix. Publishers need to be proactive in forming strategies to reap the unique splendors of a new host of social media platforms, and one channel is especially promising: Geneva.
At Ooligan Press, we have a set of best practices for supporting our authors and their books with social media channels. As part of the “Inside Ooligan” series, here’s a look at what the Ooligan Press Social Media Manager does for our books in production.
Take a peek inside Ooligan at our audiobook scripting process.
At Ooligan, everyone is a designer, editor, proofreader, marketer, and publicity specialist. So our efforts, while always noble, are not always cohesive and streamlined.
What is it about influencer marketing that drives opinions so far apart? I have taken some of the most popular counter-arguments and contrasted them with my own view.
Many debut authors feel overwhelmed and confused by social media. But with modern digital marketing tools like social media, it is possible for authors with even a modest marketing budget to expand their reach and connect with enthusiastic readers effectively and in a more targeted manner than ever before.