It’s important to be well-rounded in the industry, so—through trial and error—I have gained knowledge that has helped me become a designer when I have never been one before! Through my few short months of being at Ooligan Press, I have learned some tips and tricks that have helped me become a better designer.
This fateful upheaval of the current social media landscape means big opportunities to innovate the book marketing mix. Publishers need to be proactive in forming strategies to reap the unique splendors of a new host of social media platforms, and one channel is especially promising: Geneva.
At Ooligan Press, we have a set of best practices for supporting our authors and their books with social media channels. As part of the “Inside Ooligan” series, here’s a look at what the Ooligan Press Social Media Manager does for our books in production.
Take a peek inside Ooligan at our audiobook scripting process.
At Ooligan, everyone is a designer, editor, proofreader, marketer, and publicity specialist. So our efforts, while always noble, are not always cohesive and streamlined.
What is it about influencer marketing that drives opinions so far apart? I have taken some of the most popular counter-arguments and contrasted them with my own view.
Many debut authors feel overwhelmed and confused by social media. But with modern digital marketing tools like social media, it is possible for authors with even a modest marketing budget to expand their reach and connect with enthusiastic readers effectively and in a more targeted manner than ever before.
So, you wrote a killer query letter and submitted a proper proposal. You won over Acquisitions and we pitched your project to the press successfully, then we offered to publish your book: now what? For the sake of transparency and in an effort to demystify this crazy little thing called publishing, I humbly offer you an inside look at what you can expect when working with Ooligan Press.
How does an author or publisher go about purchasing and targeting sponsorships for social media ads?
Many avenues come to mind when we think of marketing a book. Social media, public-facing events, local outreach, and more—there are numerous ways that authors and their teams can work to get consumers interested in the upcoming release. However, the one genre that seems to be overlooked here (leaving the responsibility to therefore fall on the writer) is poetry.