Marketing plans are a foundational document that make sure the entire process of publishing a book is cohesive, intentional, and appropriate to the audience and the goals of the book. The marketing plan is referenced in almost every other stage of the publishing process, so we have to be careful and put a lot of thought into the decisions we make because mistakes could cascade throughout the process and cause problems later.
Sometimes a book moves through its journey from acquisition to publication quicker than the average two-year timeline, and in the case of our Multnomah County Library Writers Project titles, like the forthcoming The Blue Line Letters, we are on an expedited one-year publication cycle. As the book’s project manager, I’ll take you through what I have been working on with the project team in the first several months of its publication process and give you a glimpse into what comes next.
Thorn City is Ooligan Press’ forthcoming suspense/thriller title. Now that the developmental edit and title generation have been completed, the book is moving on to the next steps. During the Winter 2023 term, the heavy copyedit was sent to the author for review and the Thorn City team has been working on the persona exercise, marketing plan, and cover design brief.
Having such a meaningful project to work on kept us sane. It provided my grandparents with a chance to reflect on and take a dive deep into their lives and legacies, and it provided me with the chance to get to know each of them in a much more intimate way.
Being on a short production schedule is challenging, but it’s also a lot of fun: at any given time, we have at least three projects ongoing concerning different aspects of […]